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Research papers

Your Attitude is Not Sustainable!

We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...

Catalogue: Congress 2023
Authors: Ben Liang, Will Goodhand, Chris Wallbridge
September 27, 2023
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Citation

Liang, Goodhand and Wallbridge (2023a, September 27). Your Attitude is Not Sustainable!. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/your-attitude-is-not-sustainable


Research papers

Long-term tragedy versus short-term response

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}The 2019 marks 25 years since the horrific genocide in Rwanda. SURF Survivors Fund, the charity set up to help survivors of the genocide, were well aware of the challenges this milestone...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Will Goodhand, Sam Munderere
Company: System1 Research Ltd
September 8, 2019
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Citation

Goodhand and Munderere (2019a, September 08). Long-term tragedy versus short-term response. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/long-term-tragedy-versus-short-term-response


Research papers

Joining the dots to join hands across the globe

This paper forms a case study of the ways in which market research has formed the bedrock of the success of the SURF Survivors' found, the charity fundraising for, and supporting the survivors of the Rwandan genocide. The first part focuses on the...

Catalogue: Congress 2016: #WOW
Authors: Will Goodhand, Kelsey Finnegan
Company: KANTAR TNS Malaysia
September 22, 2016
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Citation

Goodhand and Finnegan (2016a, September 22). Joining the dots to join hands across the globe. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/joining-the-dots-to-join-hands-across-the-globe-8878


Videos

Joining the dots to join hands across the globe

Market research rightly strives for impact - not just delivering insight but real results. This need couldn't be sharper than when working with SURF, the Rwandan genocide Survivors Fund. ROI translates into lives transformed, in the case of orphans,...

Catalogue: Congress 2016: #WOW
Authors: Kelsey Finnegan, Will Goodhand
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Finnegan and Goodhand (2016a, June 15). Joining the dots to join hands across the globe. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/joining-the-dots-to-join-hands-across-the-globe